Unlocking the Potential: Investigating the Perceived Value of Augmented Reality (AR) in Enhancing Tourist Experiences within the Tourism Industry

This dataset contains primary survey responses evaluating the impact of Location-Based Augmented Reality (LBAR) and Artificial Intelligence (AI) on tourist experiences. It includes data on user perceptions, satisfaction, and the effectiveness of AR technology in tourism marketing and travel behavior. The responses were collected from individuals of varying occupations and age groups to understand their engagement with AR-driven travel experiences.