Active userbase of influencers in China 2022, by platform
收藏www.statista.com2024-09-25 更新2025-03-23 收录
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https://www.statista.com/statistics/1245357/china-active-userbase-of-top-tier-influencers-by-platform/
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As of May 2022, the KOLs (Key Opinion Leaders) on Douyin - TikTok's Chinese sister app - attracted around 604 million active users in China. Its local rival Kuaishou was another active platform for influencer marketing, with 323 million active users following content created by KOLs.
截至2022年5月，抖音（TikTok的中国姊妹平台）的KOL（关键意见领袖）吸引了约6.04亿活跃用户。其本地竞争对手快手则是另一大影响力营销活跃平台，有3.23亿用户关注由KOL创作的内容。
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