eCommerce Benchmark KPIs: Other Hobby & Leisure in the U.S.

In 2023, next to an add-to-cart rate of 13.6%, a cart abandonment rate of 70.8%, and a conversion rate of 4%, the eCommerce Benchmark KPIs for Other Hobby & Leisure in the U.S. also consist of an AOV of US$71, a discount rate of 10.1%, and a return rate of 3%.

于2023年，美国其他休闲爱好电商领域的基准关键绩效指标（KPIs）中，除13.6%的加入购物车率、70.8%的购物车放弃率以及4%的转化率之外，还包括平均订单价值（AOV）为71美元、折扣率为10.1%以及退货率为3%。