Facebook: share of social network website visits in the UK 2023

In June 2023, Facebook’s market share reached 55 percent in the United Kingdom, this is a slight increase on the previous month. In January 2017, Facebook's web visit share hit an all time high of 87 percent. Lower market share, higher revenuesWhile the analysis shows Facebook losing market share in the UK, this doesn’t appear to have significantly hampered their ability to generate revenue. Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that increased to over billion British pounds in 2019. The company’s total European revenue amounted to 6.5 billion U.S. dollars as of the first quarter of 2021.    Growth in active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015 Facebook attracted 307 million MAUs, a figure that would rise to 423 million by the first quarter of 2021. Globally, Facebook had 2.85 billion MAUs in the first quarter of 2021.

于2023年6月，Facebook在英国的市场份额攀升至55%，较上月略有增长。追溯至2017年1月，Facebook的网络访问份额达到了历史最高点，高达87%。尽管市场份额有所下降，但这似乎并未显著影响其创收能力。Facebook UK Limited在2015年的收入约为2.11亿英镑，这一数字在2019年增长至超过10亿英镑。至2021年第一季度，该公司在欧洲的总收入达到了65亿美元。此外，随着收入的增长，Facebook在欧洲的月活跃用户（MAU）数量也呈现出缓慢增长的趋势。2015年第一季度，Facebook吸引了3.07亿MAU，这一数字在2021年第一季度增长至4.23亿。在全球范围内，Facebook在2021年第一季度拥有28.5亿MAU。