Ranking of the most popular supermarkets in Germany 2018 -2021|德国超市数据集|消费者行为数据集

REWE or REWE City supermarkets lead the popularity ranking in Germany. The international company is headquartered in Cologne and has a history that goes back several decades. In 2021, 50 percent of Germans surveyed for the statistic at hand shopped at REWE or REWE City.Supermarkets rule supreme Grocery shopping in particular is not only an essential task, but practically a pastime in Germany, with consumers usually having very clear opinions and preferences on what type of stores they like to shop in, whether they do so online or not, and which supermarket chain or brand they support. Sometimes this is simply due to only a certain type of store or supermarket being available in a specific area. The majority of German customers buy their food and everyday necessities in supermarkets. REWE is also among the supermarkets where Germans regularly buy groceries and daily needs products. Food for thought German food retail companies were in the lead among their European colleagues in terms of revenue. In fact, four German companies made it in the top ten, among them the aforementioned REWE and Edeka. Supermarkets and traditional food retailers have seen a stable market share of roughly 10 percent in German retail trade during recent years.

德国超市巨头REWE及其旗下REWE City连锁店在德国的受欢迎度排行榜上位居首位。这家国际公司总部位于科隆，拥有数十年的悠久历史。据2021年的一项调查数据显示，德国受访者中有50%曾在REWE或REWE City连锁店购物。在德国，购物不仅仅是日常生活的必需任务，更几乎成为一种休闲活动。消费者对于他们喜欢的购物场所有着非常明确的选择，无论他们是选择在线购物还是线下购物，以及他们所支持的超市连锁品牌。有时，这种偏好仅仅是因为某个特定区域仅有的某种类型商店或超市。绝大多数德国消费者在超市购买食品和日常必需品。REWE也是德国消费者定期购买食品和日常用品的超市之一。在食品零售领域，德国公司在欧洲同行中在营收方面处于领先地位。实际上，包括上述的REWE和Edeka在内的四家德国公司跻身前十。近年来，超市和传统食品零售商在德国零售贸易中占据了大约10%的稳定市场份额。