FINANCIAL TECHNOLOGIES UNIVERSITY OF SCIENCE AND TECHNOLOGIES

This article explores the issues of ensuring and improving the financial stability of enterprises in the conditions of a modern market economy. The study analyzes the ways of maintaining an optimal balance between equity and borrowed capital, effective management of accounts receivable, and minimization of financial risks. The article also highlights the role of digital technologies and international financial reporting standards in enhancing financial stability, concluding with the formulation of scientific and practical proposals aimed at increasing the investment attractiveness of enterprises.