Reader Analysis 1971

Media usage of the German population in 1971.

Topics: Degree of familiarity as well as frequency of use of
newspapers, magazines, subscription magazines and magazine subscription
clubs; manner of acquisition; television habits and paying attention to
television commercials as well as radio commercials; trips and
destinations; going to the movies; possession of drivers license;
possession of a telephone; possession of color television set.

Demography: age; sex; marital status; number of children; ages of
children (classified); religious denomination; school education;
occupation; employment; household income; size of household;
composition of household; head of household; social class; city size;
state; possession of durable economic goods.

Interviewer rating: day of survey.