Worldwide Mobile App User Behavior Dataset

We surveyed 10,208 people from more than 15 countries on their mobile app usage behavior. The countries include USA, China, Japan, Germany, France, Brazil, UK, Italy, Russia, India, Canada, Spain, Australia, Mexico, and South Korea. We asked respondents about: (1) their mobile app user behavior in terms of mobile app usage, including the app stores they use, what triggers them to look for apps, why they download apps, why they abandon apps, and the types of apps they download. (2) their demographics including gender, age, marital status, nationality, country of residence, first language, ethnicity, education level, occupation, and household income (3) their personality using the Big-Five personality traits This dataset contains the results of the survey.

本研究针对来自15个以上国家的10208名受访者开展移动应用使用行为调研，涉及国家包括美国、中国、日本、德国、法国、巴西、英国、意大利、俄罗斯、印度、加拿大、西班牙、澳大利亚、墨西哥及韩国。本次调研的问询内容涵盖三大板块：其一为移动应用使用行为，涵盖受访者所使用的应用商店、触发其搜索应用的动因、下载应用的动机、弃用应用的原因，以及所下载应用的类型；其二为人口统计学特征，包括性别、年龄、婚姻状况、国籍、常住国家、母语、种族、受教育程度、职业与家庭收入；其三为人格特质情况，基于大五人格（Big-Five personality traits）维度进行测量。本数据集即包含本次调研的全部结果。