Strategic Adaptation and Brand Sustainability in the Digital Disruption Era: A Bibliometric Analysis of Dynamic Capabilities Research (2020–2025)

This dataset supports the bibliometric study titled "Strategic Adaptation and Brand Sustainability in the Digital Disruption Era: A Bibliometric Analysis of Dynamic Capabilities Research (2020–2025)" published by Muhammad Wildan Hanif (Bina Nusantara University, Indonesia). The dataset comprises 560 Scopus-indexed articles retrieved in March 2026 using the search string TITLE-ABS-KEY ("dynamic capabilities" AND "digital transformation"), filtered to the period 2020–2025, subject area Business, Management and Accounting, document types Article and Conference Paper, and English-language publications only. The initial search yielded 1,870 documents; after applying all filters, 560 documents were retained for analysis.