Leading social networks for shopping in Mexico 2022

According to a 2022 survey, Facebook was the most used platform for social commerce in Mexico, with more than nine out of ten consumers saying they had purchased products and services through this network. Photo and video sharing app Instagram came in second place, with 38 percent of consumers using the platform to make purchases, followed by instant messaging platform WhatsApp with 34 percent.

根据2022年的调查结果显示，Facebook在墨西哥成为社交电商领域使用最为广泛的平台，超过九成的消费者表示通过该网络购买过产品与服务。位居第二的是照片和视频分享应用Instagram，38%的消费者使用该平台进行购物，紧随其后的是即时通讯平台WhatsApp，占比34%。