eCommerce Benchmark KPIs: Food in Thailand

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 72.8%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for Food in Thailand also consist of an AOV of US$62.6, a discount rate of 12.1%, and a return rate of 5.3%.

在2023年，泰国食品电子商务基准关键绩效指标（KPIs）中，除了13.3%的加入购物车率、72.8%的购物车放弃率以及3.6%的转化率之外，还包括平均订单价值（AOV）为62.6美元、折扣率为12.1%以及退货率为5.3%。