FACTORS FOR IMPROVING MEDIA COMPANIES IN MODERN PUBLIC ADMINISTRATION

Abstract: This article examines the main factors for improving media companies within the modern public administration system. It analyzes the impact of digital transformation, media literacy, information security, effective communication between government and society, and the implementation of innovative technologies in the media sector. The paper also provides scientific recommendations aimed at enhancing the efficiency of media companies, ensuring transparency and openness in public administration, and strengthening communication with citizens.