eCommerce Benchmark KPIs: Musical Instruments in Sweden

In 2023, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 72.1%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Musical Instruments in Sweden also consist of an AOV of US$251, a discount rate of 9.8%, and a return rate of 4.5%.

在2023年，瑞典音乐器材电子商务基准关键绩效指标（KPIs）除10.9%的加入购物车率、72.1%的购物车放弃率以及3%的转化率之外，还包括平均订单价值（AOV）为251美元、折扣率为9.8%以及退货率为4.5%。