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Dataset "Co-creation of value and customer experience". Sustainability

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NIAID Data Ecosystem2026-03-12 收录
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This research seeks to provide a deeper understanding of the personal characteristics that influence the value co-creation process, and following [8,9], knowledge, creativity, and connectivity are proposed as antecedents of value co-creation. The research questions addressed are: What effect does value co-creation have on the customer experience? What are the customer-owned resources that motivate the co-creation of value?
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2021-09-20
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