Enterprise Annuity Purchasing Decisions in China: A Structural Equation Modeling Analysis of Determinants

The empirical analysis of the paper 《Enterprise Annuity Purchasing Decisions in China: A Structural Equation Modeling Analysis of Determinants》 is based on cross-sectional survey data. Collected in February 2025, the data were obtained through an online questionnaire survey conducted among formally employed workers from most provinces in China, with a total of 394 valid questionnaires retrieved. The survey adopted a 7-point Likert scale to measure core constructs including occupational context, individual attributes, family background, socio-institutional drivers, and corporate annuity purchase decisions. The dataset is provided in Microsoft Excel format.