Questionnaire Data for "Enhancing Brand Competitiveness through Narrative-Based Visual Identity Development: The Rebranding of Out Sugar Home Bakery"

This dataset contains questionnaire results collected for the research project titled “Enhancing Brand Competitiveness through Narrative-Based Visual Identity Development: The Rebranding of Out Sugar Home Bakery.” The dataset consists of two questionnaires: Audience preferences and consumption habits related to desserts and healthy lifestyle trends Audience perceptions and brand awareness regarding Out Sugar. The data were used to support the development of the branding strategy and narrative-based visual identity presented in the study.