Experian Marketing Data

# Make the most of your data with Experian Marketing Data. 

Tap into our extensive database, covering 250 million individuals, 126 million households, 2,600 consumer data attributes, and more, to deepen your insights into customers and enhance actionable strategies across various channels.

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## Experian marketing data delivers:

- **Breadth:** We have over 5,000 data attributes available for enrichment, licensing, and audience creation, 2,400 audiences available off the shelf on integrated platforms, and data that spans eight verticals.
- **Depth**: We have an average of 2,300 attributes assigned to each household and an average of 250 attributes assigned to each consumer

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## Our 5,000 attributes span verticals, specialty categories, and our branded data.

**Auto**

- In-Market
- Owner
- Aftermarket: Service and Parts
- Electric Vehicle

**Business**

- Business Executives (Audiences, digital only)
- Occupation
- Consumer Behavior

**Finance**

- Fair Lending Act Friendly (FLA)
- Financial Personalities
- Profitability Score
- Summarized Credit Statistics

**Health**

- Predictive
- Shopper Behavior
- Social Determinants of Health (SDOH)
- Transaction Data

**Politics**

- Political Affiliation
- Political Personas, including counties and districts
- Political News Consumption Behavior

**Retail**

- Transaction Data
- Shopper Behavior
- Predictive

**Travel**

- Intent
- Behavioral
- Discretionary Spend<br/>

## **Specialty categories**

**Demographics**

- Age
- Gender
- Martial Status
- Income
- Occupation
- Household Size
- Household Ownership

**Property & Mortgage**

- Property detail
- Sale price
- Mortgage Amount
- Current Home Value

**Lifestyle and interests**

- General Interests
- Life Events

**Television (Audiences, digital only)**

- Usage and behaviors
- TV Set Ownership<br/>

## Branded data

Experian develops this to simplify and combine demographic and behavioral insights into an easy-to-use attribute or audience.

**Mosaic** - Unique classification system that provides insight into consumer lifestyles, choices, preferences, and habits

**WorldView** - International data for location planning

**TrueTouch**

- Engagement Channel Preference
- Purchase Behavior
- Social Media

**CAPE** - Census Area Projections and Estimates are targetable audiences and attributes at the block group level, zip code, and more.

搜集汇总

背景与挑战

背景概述

Experian Marketing Data是一个覆盖2.5亿个人和1.26亿家庭的营销数据库，提供超过5000个数据属性，涵盖汽车、金融、零售等8个垂直领域及人口统计、生活方式等专业类别。该数据集平均为每个家庭分配2300个属性、每个消费者分配250个属性，旨在通过丰富的消费者洞察帮助用户优化跨渠道营销策略。