Bricolage in the creation and trajectory of a contemporary circus

Abstract Bricolage considers that business creation results from a combination of resources for new purposes from available elements that are scarce (Fisher, 2012). The purpose of this study was to describe and analyze the emergence of a circus by using the bricolage approach to develop explanations in a specific context. The type of research is a qualitative and exploratory study, a case study. Interviews and secondary data were used. Data were analyzed and the coding process was performed using the software Nvivo9 and resulted in five categories: the birth of the circus: making do; limitations imposed by the environment; the network bricolage; improvisation and mobilization; reputation. The main theoretical contribution was to demonstrate how the bricolage approach can be used to explain the emergence of organizations such as the circus, focus on the process, actors, actions and perceptions.