Enhance Core

**Overview**
An in-depth view of over 90m individuals; key indicators of who they are, their life stage, who they live with, what they earn, how they earn it, the financial products they hold, what they're interested in, what causes and issues are important to them and far more.

This product, with over 100 actual and modelled variables, is designed to help you gain better insight into your customers and prospects. The Enhance dataset provides users with a set of predictive and descriptive attributes which support more informed, targeted and relevant marketing to consumers.

**What is it?**
Enhance Core is an individual level data set, containing self-declared, freely given socio-demographic data on over 90m individuals. The data is obtained from a range of sources, including; Satisfaction & Lifestyle surveys, Website Registrations, Newsletter & Service subscriptions, Offers & Competition websites and public Social Media feeds.

**Use cases**
- Using key information, appended from Enhance, to create personalised messaging for direct mail & digital marketing campaigns
- Using Profiling & Predictive messaging to identify important cohorts within the customer base, and those that can be “Forgotten”
- Seeing how the current customer base compares to the UK base, so you can identify which potential audiences you are missing and also those that your business excels in.
- Segment your customers into distinct groups so that you can offer them the right products through the most appropriate channels

**Additional Insights**
Enhance core can be used alongside SmartLink to ensure full coverage, by connecting disparate data sources & understanding various permutations of each individual you can make the best decisions possible, safe in the knowledge they apply to your full customer base.

Enhance Core, Property & Geo can all be used modularly, allowing you understand the full picture of your customer base, considering not only their individual variance but also where they live & those around them.