Social media market share Asia 2024, by platform

As of October 2024, Facebook accounted for more than 62.5 percent of the social media market across Asia. Comparatively, YouTube accounted for about 18.2 percent of the social media market in Asia as of October 2024.Social media as an information sharing platform Over the past 20 years, the field of information and technology has demonstrated a rapid change owing to the development of social media. Sharing of information, social sharing, supporting a cause, and product advertisements are just a few of the reasons why social media materialized as an information sharing platform. One key element in the emergence of social media influence was the prolific advancement of mobile technology. Outreach of social media The average daily time spent on media consumption in the Asia Pacific region is accounted for majorly by mobile internet or television. Mobile devices dominate the global market in terms of share of the web traffic, with the Asia Pacific region averaging higher than the global mean. With the average daily time spent on media consumption on mobile devices predicted to overtake that of television, accessibility would play an imminent role in the development of social media. Accessibility and Facebook The active social media penetration and the number of social media accounts per individual in the Asia-Pacific region favored the growth of social media expansion. Owing to the aforementioned factors and its accessibility over a large number of platforms, Facebook accounted for the highest market share of mobile social media in the Asia Pacific region.

截至2024年10月，Facebook在亚洲社交媒体市场中占据了超过62.5%的份额。相比之下，YouTube在2024年10月的亚洲社交媒体市场中所占比例约为18.2%。社交媒体作为信息共享平台——在过去20年间，信息技术领域因社交媒体的发展而呈现出飞速变革。信息共享、社交互动、支持公益以及产品广告等，仅为社交媒体演变为信息共享平台的部分动因。社交媒体影响力的崛起，离不开移动技术的迅猛发展。社交媒体的普及范围——在亚太地区，媒体消费的平均每日时间主要被移动互联网或电视所占据。在网页流量市场份额方面，移动设备在全球范围内占据主导地位，亚太地区更是高于全球平均水平。预计移动设备上的媒体消费平均每日时间将超过电视，可及性将在社交媒体的发展中扮演至关重要的角色。可及性与Facebook——亚太地区活跃的社交媒体渗透率和人均社交媒体账户数量，促进了社交媒体的扩张。鉴于上述因素以及其在众多平台上的易用性，Facebook在亚太地区的移动社交媒体市场占据了最大的市场份额。