Most used food delivery apps Indonesia 2023

According to a survey conducted by Rakuten Insight, around 75 percent of respondents in Indonesia stated that GoFood was the food delivery app they used the most. The application was developed by an Indonesian startup, GoJek, the first unicorn company in the country. The food delivery market in Indonesia The food delivery market in Indonesia has proliferated in recent years. The annual revenue of Indonesia’s online food delivery market is expected to increase to over 33.2 million U.S. dollars in 2027 from 12.2 U.S. dollars in 2022. The market is dominated by two big players, Grab and Gojek. In 2022, these players had a gross merchandise value (GMV) share of 49 and 44 percent of the total GMV of 4.5 billion U.S. dollars, respectively. User preferences and behavior The online food delivery market in Indonesia received a major boost during the coronavirus (COVID-19) pandemic. During this time, Indonesians enjoyed ordering food from home while being in lockdown, with social distancing measures in place to curb the spread of the virus. This habit has since persisted as people realized how convenient and hassle-free it is to order their favorite food in this manner. A recent study revealed that Indonesian consumers spent on average between 50 thousand to 100 thousand Indonesian rupiahs for a single order on a food delivery application. Local cuisine is the type of food mostly ordered by Indonesians through a delivery application.

根据 Rakuten Insight 进行的调查，约 75% 的印度尼西亚受访者表示，GoFood 是他们使用最多的食物配送应用程序。该应用程序由印尼初创公司 GoJek 开发，该公司是该国首家独角兽企业。近年来，印度尼西亚的食物配送市场迅速发展。预计到 2027 年，印度尼西亚在线食物配送市场的年营收将增至超过 33.2 亿美元，较 2022 年的 1.22 亿美元增长显著。市场主要由两大巨头 Grab 和 Gojek 把持。2022 年，这两家企业的总商品交易价值（GMV）分别占据了 4.5 亿美元总 GMV 的 49% 和 44%。用户偏好与行为在新冠状病毒（COVID-19）大流行期间，印度尼西亚的在线食物配送市场迎来了重大增长。在此期间，印度尼西亚人在居家隔离期间，通过实施社交距离措施以遏制病毒传播，享受着在家订购食物的便利。这种习惯随后得以延续，因为人们意识到以这种方式订购他们钟爱的食物既方便又省心。一项最新研究显示，印度尼西亚消费者在食物配送应用程序上的平均单次订单消费介于 5 万至 10 万印尼盾之间。本地菜肴是印度尼西亚人通过配送应用程序订购的最多的食物类型。