G2 Buyer Intent Data

B2B buyers spend $600B on software annually, and 86% of software buyers leverage peer review sites when making their purchasing decisions. Reviews and insights on G2 provide an overview of sample business use cases, likes, dislikes, and advice for prospective buyers. G2 captures over 2M of these reviews, and aggregates activity from 80M buyers who leverage G2’s software review website to make more informed purchasing decisions. The insights delivered in Buyer Intent data present context into the software buyer’s journey, and help businesses target and engage their in-market audience more effectively.

G2 Buyer Intent enables you to track interest in a specific product listed on G2, comparison reports, and categories. Your (paid) access will depend on the G2 package you qualify for, as per the below:

- Companies qualified for G2 Marketing Solutions will receive a sample data file and a data value assessment to demonstrate the raw data format and project ICP-match rate of data upon purchase

- Companies qualified for G2 Data Solutions will receive data for up to three software company profiles for their specific G2 product profile, comparison report, and categories.

There are two tables for this data:
1. Buyer Intent Detail
2. Traffic (Data Solutions only)

Example Fields:
- Product ID
- Product Name
- Category ID
- Visitor Company
- Visit type - Profile, Comparison, and Category
- Visit URL
- Visit Date
- Visitor Company Employee Count
- Visitor Region
- Visitor Country
- Company Type

搜集汇总

背景与挑战

背景概述

该数据集汇总了G2平台上8000万B2B软件买家的评论和浏览行为数据，包含产品访问记录、访客公司信息等字段，分为详细意向和流量两个数据表。企业可根据购买的G2套餐类型（营销或数据解决方案）获得不同级别的数据访问权限，用于分析买家意向和精准营销。