Top metaverse experiences B2C marketers were likely to create in the U.S. 2022

According to a survey conducted between August and September 2022 among marketers in the United States who are professionally aware of the metaverse, 61 percent of respondents said they would likely create a metaverse experience that would allow their customers to easily communicate with brand representatives and ask for advice. This was followed by 59 percent of respondents saying they would create a metaverse experience that would allow consumers to engage with other consumers who are familiar with a brand's product.

根据2022年8月至9月期间对了解元宇宙的美国市场营销人员进行的调查，61%的受访者表示他们可能会创建一个元宇宙体验，使消费者能够轻松与品牌代表沟通并寻求建议。此比例之后，有59%的受访者表示他们将会创建一个元宇宙体验，使消费者能够与其他熟悉品牌产品的消费者进行互动。