The impact of sexualised images on thoughts, perceptions, and behaviours

Sexualised images are widespread. In three studies we will examine how these images effect men's perception of 'real' women.
In Study 1 we will experimentally manipulating men's exposure to sexualised images and examine the impact on interactions with a real woman. Men will be exposed to sexualised or non-sexualised images and then interact with a real woman. We predict that men exposed to sexualised images will objectify the real woman.
In Study 2 we will examine whether the belief that these images are harmless is widespread.
In Study 3 we will explore the role of information and perspective-taking in reducing these negative effects. Men will come to the lab and be exposed to sexualised images. Half the men will receive detailed information about the harmful effects; half will not. Then, half the men will engage in a perspective-taking activity; half will not. Men will then interact with a woman and we will measure objectification. This will tell us if information and perspective-taking reduce the effect of sexualised images.
This research is relevant to the government's aim of reducing violence and mistreatment of women and girls. Sexualised media has been identified as a key contributor to such violence (DSCF Report, 2009).