Share of kids e-commerce website traffic in the U.S. 2020, by device

In June 2020, direct traffic accounted for over 62 percent of visits to kids e-commerce websites in the United States, indicating a strong brand preference and product awareness among parent consumers. Search traffic accounted for a further 24.3 percent of traffic in the segment.

于2020年6月，美国儿童电子商务网站直接访问量占总访问量的62%以上，这表明家长消费者对品牌具有强烈的偏好以及对产品的认知度。搜索流量在该领域占据了额外的24.3%。