Cross-border E-commerce: Spillover Effects of Knowledge Sharing in Virtual Communities

Between 15th December 2018 and 10th January 2019, participants who used the websites Xiaohongshu, Weibo, Zhihu, and Baidu Tieba were asked to complete a survey. There was a random bonus incentive ranging from 5 RMB to 10 RMB given after completing the questionnaire. Background information on the survey was provided and potential respondents were informed that their responses would be used only for research purposes. Respondents were instructed to complete the questionnaire only if they: (a) had prior CBEC purchase experience; and (b) had posted content about their CBEC shopping experiences in virtual communities. There were 521 usable responses, resulting in a 93.5% response rate.2018年12月15日至2019年1月10日期间，调研团队邀请使用小红书（Xiaohongshu）、微博、知乎（Zhihu）及百度贴吧（Baidu Tieba）的受访者完成问卷调研。受访者完成问卷后可获得5至10元人民币的随机奖励。调研方会向潜在受访者提供调研背景信息，并告知其作答内容仅用于研究用途。本次调研设置筛选条件，仅当受访者同时满足以下两项要求时方可填写问卷：(a) 具备跨境电商（Cross-Border E-Commerce，CBEC）购物经验；(b) 曾在虚拟社区发布过个人跨境电商购物体验相关内容。本次调研共回收有效问卷521份，有效回收率达93.5%。

搜集汇总

背景与挑战

背景概述

该数据集聚焦于跨境电子商务中虚拟社区知识共享的溢出效应，通过2018年12月至2019年1月期间在中国主流社交平台（如小红书、微博、知乎和百度贴吧）进行的调查收集，针对有跨境购物经验并分享过相关内容的用户，共获得521份有效问卷，回应率高达93.5%，数据具有针对性和时效性。