Promoting The Purchase of Products from Stigmatized Areas through Visual Stimuli

This is the dataset for paper "Promoting The Purchase of Products from Stigmatized Areas through Visual Stimuli" Column "rice1~6" represent the choice outcome of CBC (choice-based conjoint analysis). The detail of choice profile as follows choiceprofile <- data.frame( choice_set = c(1, 1, 2, 2, 3, 3, 4, 4, 5, 5, 6, 6), alternative = c("1","2","1","2","1","2","1","2","1","2","1","2"), productarea = c("A","B","A","B","A","B","A","B","A","B","A","B"), price = c ("1955", "2300", "2300", "1955", "2300", "2645", "2645", "2300", "2645", "1955", "2300", "2300")) Column "q29" represent the outcome of CVM. Column "q30" represent the occupation of participants. Column "q31" represent the age of participants. Column "q32" represent the education level of participants. Column "q33" represent the political orientation (1=left wing, 9=right wing). In column "group", 0 represent the control group, 1 represent the group primed with positive emotions, 2 represent the group primed with empathy and 3 represent the group primed with scientific thinking. In column "gender", 0 represent female and 1 represent male.