Consumer Data Licence

Empower your marketing strategies and gain a deeper understanding of your target audience with our comprehensive Consumer Data Licence.<br/><br/>This product provides access to a vast array of marketing consented consumer attributes, enabling you to create highly targeted and effective campaigns.<br/>Ideal for businesses across various sectors including retail, real estate, financial services, and FMCG, the Consumer Data Licence offers a holistic view of individuals through valuable data points such as demographics, income estimations, property details, geodemographic and landscape personas, neighborhood characteristics, and household compositions.<br/><br/>Delivered seamlessly via Snowflake Secure Share upon contract establishment, this data application includes example SQL code to facilitate easy integration and utilization within your Snowflake environment.<br/><br/>This dataset includes attributes such as:

**Individual Profile**

- **SCVID/EQUIFAX ID:** (int: 10)
- **Title:** (char: 6)
- **Initial:** (char: 1)
- **First Name:** (varchar: 25)
- **Middle Name:** (varchar: 25)
- **Last Name:** (varchar: 25)
- **Date of Birth:** (datetime: 8)
- **Address - Address Line 1:** (varchar: 64)
- **Address - Postcode:** (char: 4)
- **Address - State:** (char: 3)
- **Address - Suburb:** (varchar: 46)
- **Landline:** (varchar: 20)
- **Mobile:** (varchar: 20)
- **Mailable flag (opted in):** (char: 1)
- **Age Band:** (varchar: 10)
- **Gender:** (char: 1)
- **Marital Status:** (varchar: 10)
- **Deceased Indicator:** (smallint: 2)

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**Household and Property Insights**

- **Device ID (up to 5):** (varchar: 50)
- **Home Ownership Indicator:** (tinyint: 1)
- **Household Disposable Income:** (tinyint: 1)
- **Household Income:** (smallint: 2)
- **Affluence:** (tinyint: 1)
- **Director at home:** (char: 1)
- **Owner Tenant Indicator:** (char: 1)
- **Dwelling Type:** (varchar: 7)
- **Elder Resident in Household:** (char: 1)
- **Head of Household Indicator:** (char: 1)
- **Household Composition:** (varchar: 11)
- **Household Composition Group:** (char: 7)
- **Length of Residency (bands 1 to 7):** (tinyint: 1)
- **Number of Adults:** (int: 4)
- **Presence of Children:** (varchar: 50)
- **Movers Flag:** (varchar: 2)
- **Most recent move date:** (datetime: 8)
- **Movers Intent Indicator (Owner):** (datetime: 8)
- **Movers Intent Indicator (Renter):** (datetime: 8)
- **Property Value (HH):** (int: 4)
- **DPID:** (int: 4)
- **GNAF:** (char: 14)
- **LAT/LONG:** (numeric: 9)
- **MALID:** (int: 4)

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**Geodemographic Segmentation & Behavioral Intent**

- **Education Level Indicator (SA1):** (tinyint: 1)
- **Unemployment Rate (SA1):** (smallint: 9)
- **Disposable Income (10 Bands) (SA1):** (smallint: 2)
- **Neighborhood Characteristics (SA1):** Children, Disengaged, Ethnicity, Family, Retired, Student, Wealth, Welfare (int: 4)
- **Density Indicator (SA1):** (int: 4)
- **Metro Rural Indicator (SA1):** (varchar: 20)
- **Neighborhood Rental Indicator (SA1):** (smallint: 9)
- **GeoRisk (Household, MB, SA1):** Multiple bands available (int: 4)
- **Landscape Group & Segment (HH, MB, SA1):** (smallint/varchar)

原始信息汇总

Equifax Consumer Data License (Australia) - Data as a Service (DaaS)

数据集概述

• 提供商: Equifax ANZ
• 数据交付方式: 通过Snowflake Secure Share交付
• 刷新频率: 每月
• 时间覆盖范围: 最近1个月（按天）
• 地理覆盖范围: 澳大利亚（按地址）
• 云区域可用性:
  • AWS:
    • Asia Pacific (Jakarta)
    • Asia Pacific (Mumbai)
    • Asia Pacific (Osaka)
    • Asia Pacific (Seoul)
    • 其他10个区域

数据集内容

个人资料

• SCVID/EQUIFAX ID, 标题, 首字母, 名字, 中间名, 姓氏, 出生日期, 地址详情, 邮编, 州, 郊区, 座机, 手机, 可邮寄标志, 年龄区间, 性别, 婚姻状况, 死亡指示

家庭和财产洞察

• 设备ID, 家庭所有权指示, 家庭可支配收入, 家庭收入, 富裕程度, 家庭董事, 业主租户指示, 住宅类型, 家庭中有老年人, 家庭户主指示, 家庭构成, 家庭构成组, 居住时长, 成人数量, 有儿童, 搬家者标志, 最近搬家日期, 搬家意向指示（业主/租户）, 财产价值, DPID, GNAF, 经纬度, MALID

地理人口统计和行为意图

• 教育水平指示, 失业率, 可支配收入区间, 邻里特征, 密度指示, 城市农村指示, 邻里租赁指示, 地理风险, 景观组和段

商业需求

360度客户视图

• 提供多样化的消费者属性，包括人口统计、行为和社会经济数据。

客户获取

• 支持增强的营销策略，提供广泛的数据点以优化多渠道营销活动。
• 确保符合数据隐私法规。

市场分析

• 提供丰富的消费者属性，实现更深入的消费者理解。

相关数据集

• Commercial Data Licence: Equifax ANZ提供的商业数据许可（澳大利亚）- 数据即服务(DaaS)
• Consumer Credit Insights: Equifax ANZ提供的消费者信用洞察（澳大利亚）- 数据即服务(DaaS)

类别

• 360度客户视图, 客户获取, 人口统计, 金融, 市场分析, 营销

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

法律条款

• 离线

关于Equifax ANZ

• 全球数据、分析和技术公司，服务于多个行业，包括汽车、通信、公用事业、金融服务、医疗保健、保险、零售、电子商务和政府机构。