Factori Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA

At Factori, we collect a variety of data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We then combine that data with other public and private data sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms then clean, enrich, unify, and aggregate these data sets for use in our products. We have categorized Factori audience data into consumable categories such as interest, demographics, behavior, geography, etc. Audience Data Categories: -Brand Shoppers -Place Category Visitors -Demographics -Geo-Behavioural -Interests -Intent -Events -App Usage -Auto Ownership -Motorcycle Ownership -Household -Financial -Purchase/ Spending Behavior -Clusters -B2B Audiences Consumer Graph Use Cases: 360-Degree Customer View: Get a comprehensive image of customers using internal and external data aggregation Data Enrichment: Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment Fraud Detection: Use multiple digital (web and mobile) identities to verify real users and detect anomalies or fraudulent activity. Advertising & Marketing: Understand audience demographics, interests, lifestyles, hobbies, and behaviors to build targeted marketing campaigns. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method every month.