iOS apps global retention rates H1 2024, by category
收藏www.statista.com2025-01-21 收录
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https://www.statista.com/statistics/1497442/ios-apps-retention-rate-by-category/
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During the first half of 2024, iOS social networking apps had the highest retention rate after one day from install, approximately 25 percent among the Apple App Store users worldwide. iOS news apps had the highest retention rate after 30 days from install, around 10 percent as of the examined period. Lifestyle and shopping apps presented a retention rate of approximately five percent after 30 days from install among global iOS users.
在2024年上半年度，iOS社交网络应用程序在安装后一天内的用户留存率最高，全球范围内Apple应用商店的用户中，该留存率约为25%。iOS新闻应用程序在安装后30天的用户留存率最高，截至考察期间，该留存率约为10%。生活方式和购物应用程序在全球iOS用户中，在安装后30天的用户留存率约为5%。
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