Social Media Discourse Dataset: Framing of Regional Head Presence at Indonesian Protests, August–September 2025

This dataset contains a de-identified, item-level coded dataset (n = 7,905 records) derived from social media content collected via Intelligence Socio Analytic (ISA), supporting the manuscript 'Protest Framing Shift on Social Media: Comparing Populist and Cultural Leadership Responses in Indonesia' (submitted to F1000Research). Fields include framing category, sentiment category, dominant emotion category, platform, content type, post date, engagement metrics, and platform-inferred demographic attributes. Verbatim post text and exact time-of-day have been excluded for ethical, copyright, and privacy reasons — see the accompanying README sheet for full details.