Sports Leagues Usage Analytics & Consumer Engagement Data for Mobile Apps (Free Sample)

GWS’s proprietary OneMeasure Consumer Panel (OMCP) offers continuous monitoring, collection, and reporting of mobile consumer behavior for hundreds of thousands of apps. The actively curated opt-in panel is composed of tens of thousands of adult mobile users and its composition demographically reflects the US population.

Data collection is done passively, and 24/7, without any user intervention resulting in the capture of objective measurements along with subjective attitudes. As our datasets are geo-spatial we also have the ability to not only slice the data by ‘what’ but also ‘where.’ These apps are classified into one of nine internally defined categories.

Sample Table: Raw event-level app engagement data (filtered on October 9th, 2022 - one of the busiest days in the past year for Fantasy Sports apps)

Sample Fields:
- Panelist ID
- Age
- Race
- Gender
- Mobile Operator
- App Name
- Visible Duration
- App Category
- App Name
- App Rank within Category
- Frequency of Use
- Session count
- Session duration
- Active Engagement (Mins)

搜集汇总

背景与挑战

背景概述

该数据集提供基于美国代表性样本的体育联盟移动应用使用分析，包含用户人口统计、应用使用时长、频率等客观行为指标，支持按应用类别和地理位置进行多维分析。示例数据展示了2022年10月9日梦幻体育应用高峰日的原始事件级参与记录。