地面公交线路乘客画像

基于交通卡/码交易数据和用户数据，可提供年、月、日维度的上海市域范围内地面公交运营线路的乘客画像数据，包括乘客的性别占比、不同年龄段占比、常乘客占比、拥车乘客占比。该产品可应用于商业营销、广告投放、商圈选址、产品设计、交通规划、交通管理和运营、科学研究、社会研究等场景。

Based on transaction data from transit cards and mobile payment QR codes as well as user data, this dataset provides passenger profile data for ground public bus routes across the Shanghai municipal region, with time granularities of year, month and day. The profile data covers the gender proportion of passengers, the proportion of passengers in various age groups, the proportion of regular passengers, and the proportion of car-owning passengers. This dataset can be applied to scenarios including commercial marketing, advertising placement, business district site selection, product design, transportation planning, traffic management and operation, scientific research, and social research.

搜集汇总

背景与挑战

背景概述

该数据集基于交通卡/码交易数据和用户数据，提供上海市域范围内地面公交线路的乘客画像，涵盖年、月、日维度，包含乘客性别占比、年龄段占比、常乘客占比和拥车乘客占比等信息。可应用于商业营销、广告投放、交通规划、科学研究等场景。