Daily social media usage rate in Sweden 2016, by gender and age group

This statistic shows the daily social media usage rate in Sweden from 2010 to 2016, by age group and gender. The younger generation were the most active social media users. People aged 16 to 25 years had the highest daily social media usage rate (78 percent of men and 92 percent of women). However, people aged 26 to 35 years have used social media daily more often than teenagers aged 12 to 15 years. Another clear tendency was that females of each age group had a higher daily usage rate than men. From individuals aged 46 to 55 years, 47 percent of men have used social media daily which was 18 percent less than women of which 65 percent have used social media every day. Over the last 6 years the daily social media usage rate in Sweden has grown by 30 percent. In 2016, 58 percent of people in total have visited social media platforms on a daily basis in Sweden.

本统计数据揭示了2010年至2016年期间瑞典每日社交媒体使用率，按年龄段和性别划分。年轻一代是社交媒体最活跃的用户群体。16至25岁的年龄群体拥有最高的每日社交媒体使用率（男性为78%，女性为92%）。然而，26至35岁的成年人比12至15岁的青少年更频繁地每日使用社交媒体。另一个明显的趋势是，每个年龄段的女性每日使用率均高于男性。在46至55岁的年龄段中，男性每日使用社交媒体的比例为47%，较女性低18%，其中65%的女性每日都会使用社交媒体。在过去6年中，瑞典的每日社交媒体使用率增长了30%。到2016年，瑞典总共有58%的人群每日访问社交媒体平台。