Culture, Carrying Capacity, and Perceived Value on Tourists’ Satisfaction and Revisit Intention

This study investigates the role of culture, carrying capacity, and perceived value in enhancing tourists' satisfaction and revisit intention at a cultural tourism destination. A total of 100 respondents, including both domestic and international tourists who visited Sarawak Cultural Village (SCV) in Sarawak, Malaysia, participated in this study. Path modeling and bootstrapping analyses were performed using SPSS Version 23.0 and SmartPLS (version 3.2.8). The findings revealed that culture, carrying capacity, and perceived value all significantly contributed to increasing tourists' satisfaction at SCV, which in turn positively influenced their intention to revisit.