Analysis of the Impact of AI-Generated Content Usage on Consumer Response toward MSME Products in the Greater Jakarta Area Responses Dataset

This dataset contains survey responses collected to examine the impact of AI-Generated content usage on consumer response toward MSME products in the Greater Jakarta Area, Indonesia (Jabodetabek) area. The survey uses a 5-point Likert scale and covers perceptions of AIGC, including informativeness, entertainment, and credibility, as well as attitude toward AIGC, customer engagement, and purchase intention. A total of 202 responses were collected, with 200 valid responses retained for analysis. The dataset is provided to support the transparency and reproducibility of the research findings.