<b>The Impact of Influencer Marketing on Consumer Purchase</b><b> </b><b>Intentions:</b><b> </b><b>Mediating</b><b> </b><b>Role</b><b> </b><b>of</b><b> </b><b>Consumer </b><b>Attitude</b>

The study provides practical insights for marketers to optimize influencer marketing strategies, enhance consumer attitude, and effectively boost purchase intention.