One Size Does Not Fit All: Multivariant User Interface Personalization in E-commerce

Datset includes: 1. information about the online store's customer behavior from the period 1.04.2023-30.11.2023, which is the basis for clustering and evaluation of the impact of dedicated UI variants on e-commerce performance indicators 2. the results of clusterization performed in the 1st and 2nd iteration of the study (including visualization of the clusters) 3. a detailed summary of the sessions and purchasing decisions that are the basis for calculating the performance indicators in the 1st and 2nd iteration of the research