Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023

According to a recent survey conducted in May 2023, the vast majority of CTV households in the U.S. using Netflix, Disney+, and HBO Max streamed the subscription-based version. Netflix had the highest non ad-supported streaming rate at 83 percent. Meanwhile, the ad-supported plans of other platforms, such as Hulu, Peacock, and YouTube, were more popular than their subscription tiers.

根据2023年5月进行的一项最新调查，美国使用Netflix、Disney+和HBO Max的CTV家庭中，绝大多数家庭选择流媒体订阅版本。在非广告支持的流媒体服务中，Netflix的占比最高，达到83%。与此同时，其他平台如Hulu、Peacock和YouTube的广告支持计划，相较于其订阅等级，更为受欢迎。