Data supporting the publication of "The Role of Aesthetics in Intentions to Use Digital Health Interventions".

Data supporting the publication of "The Role of Aesthetics in Intentions to Use Digital Health Interventions". PLOS Digital Health (in press) Digital interventions are increasingly recognised as a cost-effective treatment solution for a number of health concerns, but adoption and use of these interventions can be low, affecting outcomes. This research sought to identify how individual aesthetic facets and perceived trust may influence perceptions toward and intentions to use an online health intervention by building on the Technology Acceptance Model, where perceived attractiveness, perceived usefulness, perceived ease of use and perceived enjoyment are thought to predict behavioural intentions towards a website. An online questionnaire study assessed perceptions of nine stimuli varying in four aesthetics facets (simplicity, diversity, colour & craftsmanship) in three participant groups: individuals from the general population who were shown stimuli referring to general health (GP-H) (N=257); individuals experiencing an eating disorder and shown stimuli referring to eating disorders (ED-ED) (N=109); and individuals from the general population who were shown stimuli referring to eating disorders (GP-ED) (N=235).