Market share of mobile device vendors in Australia 2011-2023

The mobile device market in Australia has been and continues to be dominated by Apple phones; the company has had a comfortable market lead since 2011 with a share always in excess of 50 percent. During the same time period, Samsung phones were the next most popular mobile device choice for Australians; the company have also held a steady share of the market and a clear lead over their next most popular rivals from a variety of manufacturers. The Australian smartphone marketThe number of smartphone users in Australia is gradually increasing year on year, with user numbers expected to reach over 22 million by 2023. Market penetration of smartphones is also increasing gradually and is expected to reach around 86 percent penetration rate by 2023. The majority of Australians across all age groups were smartphone owners. Smartphone operating systemsBoth Android and iOS were the market leaders of smartphone operating systems in Australia. Apple iOS devices were responsible for the largest share of mobile web traffic in 2022.

澳大利亚的移动设备市场长期以来一直，并且持续被苹果手机所主导；自2011年以来，该公司始终保持着令人舒适的领先地位，市场份额始终超过50%。在同一时期内，三星手机成为澳大利亚人最受欢迎的移动设备选择；该公司也一直保持着稳定的市场份额，并在各种制造商中最受欢迎的竞争对手中占据明显优势。澳大利亚智能手机市场智能手机用户数量逐年稳步增长，预计到2023年用户数量将超过2200万。智能手机的市场渗透率也在稳步上升，预计到2023年将达到约86%的渗透率。各个年龄段的澳大利亚人大多数都是智能手机用户。智能手机操作系统在澳大利亚，Android和iOS都是智能手机操作系统的市场领导者。苹果iOS设备在2022年负责了最大的移动网络流量份额。