Online share of wine sales value in Italy in 2019

Less than one percent of the wine sold in Italy was purchased online. In 2019, wine companies benefited the most, as 0.9 percent of the sales value of fine wines was made up by online shopping. The term fine wines indicates wines with an average price of over 25 euros a bottle.

在意大利销售的葡萄酒中，不足百分之一是通过线上渠道购买的。2019年，葡萄酒公司受益匪浅，因为高级葡萄酒的销售价值中，线上购物占据了0.9%。‘高级葡萄酒’一词指的是平均瓶价为25欧元以上的葡萄酒。