Functional beverage information channels Thailand 2019 by gender

In a survey conducted in 2019 by Rakuten, regarding how consumers came to find out about functional beverages, approximately 29 percent of male respondents in Thailand said that they found out about functional beverages through online advertisements. On the other hand, less than one percent of female respondents in Thailand stated that they found out about functional beverages through their travels abroad.

在2019年，由乐天集团进行的关于消费者如何了解功能饮料的调研中，泰国男性受访者中约有29%表示他们是通过在线广告了解到功能饮料的。另一方面，泰国女性受访者中不到1%的人表示她们是通过海外旅行了解到功能饮料的。