Distribution of consumer durables ad expenditure India 2020, by channel

Digital media advertising accounted for 45 percent of the advertising expenditure by the consumer durables industry across India in 2020, compared to just about 38 percent in the previous year. Notably, the share of print media ad spends plummeted down to 15 percent in 2020 from a high of 34 percent in 2018.

在2020年，相较于前一年的约38%，印度耐用消费品行业的广告支出中，数字媒体广告占据了45%的份额。值得注意的是，印刷媒体广告支出在2020年急剧下降至15%，而2018年的占比高达34%。