Data for: Esports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention

This data contains the methods for how results were obtained in the research. The database file contains respondents' gender, age, game experience (the intensity of their experience as players and viewers) and the answers to the survey's questions. All questions used a 1-to-5 scale as answers. Additionally, custom fields were created for the mediation and multigroup analysis. The data present in this study shows that sponsor's brand authenticity directly impacts spectators' purchase intention. This relationship is mediated by the sponsors' brand equity. Additionally, the relationship is moderated by game experience. Appendix_1_and_2 contains the questions, source scales, their authors; and the t-test performed for game experience. The Figures-BAR file contains the Conceptual Model and Structural Model.