eCommerce Benchmark KPIs: Personal Care in Ukraine

In 2023, next to an add-to-cart rate of 13.5%, a cart abandonment rate of 80.5%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Personal Care in Ukraine also consist of an AOV of US$46.6, a discount rate of 14.7%, and a return rate of 3.5%.

在2023年，乌克兰个人护理类电商基准关键绩效指标（KPIs）除却13.5%的加入购物车率、80.5%的购物车放弃率以及2.6%的转化率之外，还包括平均订单价值（AOV）为46.6美元、折扣率为14.7%以及退货率为3.5%。