Private label dollar share of consumer goods in the U.S. 2019-2023
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In 2023, private labels accounted for 18.9 percent of the annual value of sales of consumer goods in the United States. In 2022, store brands performed a little lower with a 18.7 percent dollar share of total consumer goods sales.
于2023年,美国消费者商品年度销售额中,自有品牌商品占比达18.9%。而2022年,零售自有品牌商品的表现略逊一筹,其在总消费者商品销售额中的占比为18.7%。
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