Beauty and wellness e-commerce consumers in Norway 2020-2023

From 2020 to 2023, the share of online beauty and wellness shoppers in Norway increased from 18 to 29 percent. During the survey period, the share of consumers who purchased beauty-related goods via the internet reached its peak in 2021. Nearly one-third of Norwegian shoppers bought beauty and wellness items online that year.

自2020年至2023年间，挪威在线美容与健康购物者的市场份额从18%增至29%。在调查期间，消费者通过互联网购买美容相关商品的份额于2021年达到巅峰。当年，近三分之一的挪威消费者在线购买了美容与健康产品。