Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 2nd half 2024 and 1st half 2025, by venue category (in U.S. dollars)
Over the forecast period until 2030, the (non-) programmatic share is forecast to exhibit fluctuations among the two segments. Only for the segment Programmatic, a significant increase can be observed
