General retailer websites audience by age group France 2020

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the age distribution of the different retailers websites audience. Thus, the Generation Z (25-34 years) represented more than a quarter of the mass distribution websites audience. Together with the generation Y, they made up almost half (46 percent) of online food shoppers.

在法国因COVID-19疫情引发的封锁期间，众多综合零售商或大规模分销渠道经历了指数级增长，数据来源旨在测量不同零售商网站访客的年龄分布。因此，Z世代（25-34岁）在大众分销网站访客中占据了超过四分之一的比例。与Y世代共同构成了近一半（46%）的在线食品购物者。